Introduction to Social Media For Business

This course provides a comprehensive introduction to social media, covering different platforms, strategies, content creation, and monitoring.

Students will gain the knowledge and skills needed to effectively leverage social media for personal and professional purposes.

Course Objectives:

• Understand various social media channels and their benefits.
• Develop effective social media strategies for specific goals.
• Learn techniques for creating engaging content.
• Gain skills in monitoring and analysing social media content.

Course Structure:

1. Introduction to Social Media:
Overview and importance of social media platforms.

2. Different Social Media Channels:
Features, target audiences and limitations of popular platforms.

3. Social Media Strategies:
Goal-setting, audience engagement and optimisation techniques.

4. Content Creation for Social Media:
Writing captivating caption, visual design principles and multimedia elements.

5. Content monitoring and analytics:
Tools for tracking performance and making data-driven decisions.

6. Social Media Ethics and Online Reputation Management:
Responsible content creation and managing online presence.

The Introduction to Social Media course provides a practical foundation in social media management and equips students with the necessary skills to thrive in the digital landscape.